June 13, 2024

Hearing loss significantly impacts mental health and quality of life. According to the World Health Organization (WHO), over 1.5 billion people live with some degree of hearing loss, a number projected to rise to over 2.5 billion by 2050. (

1

) This condition not only hinders communication but also exacerbates feelings of social isolation, depression, and anxiety, underscoring the necessity for effective hearing solutions.

(2

)

Costco, a popular retail giant, has recognized the critical need for accessible hearing aid technology and offers a small range of devices to improve hearing and communication for its customers. Costco currently carries three prescription devices: Jabra Enhance Pro 20, Phillips HearLink 9040, and Rexton BiCore are available through its in-store hearing centers, while the Lexie B2 Plus is accessible online as an over-the-counter (OTC) option. If you’re considering hearing aids from Costco, we’ve done the research for you and have provided all the details about each product and recommendations regarding who they are best suited to.

Editor’s pick Costco hearing aids


We selected the


Jabra Enhance Pro 20


as the best receiver-in-canal (RIC) model due to its exceptional digital processing capabilities and crystal-clear sound quality. Its advanced Bluetooth connectivity and user-friendly features, like custom programming and remote adjustments, make it a standout choice for those seeking top-notch performance and convenience. Additionally, the Jabra Enhance Pro’s discreet design and robust durability further solidify its position as our editor’s choice.



Medical disclaimer: This article is intended for educational and informational purposes only. It is not intended as a substitute for medical advice. For health advice, contact a licensed healthcare provider.

Our picks for the best Costco hearing aids

Best receiver-in-canal Costco hearing aids:


Jabra Enhance Pro 20

Jabra Enhance Pro 20

Best receiver-in-canal Costco hearing aids

Jabra Enhance Pro 20

Costco’s Jabra Enhance Pro 20 offers advanced digital processing and Bluetooth connectivity, providing crystal-clear sound and versatile features.

Key product features



Icon Price


Cost


$1,600

Icon Material


Style


RIC

Icon Hearing Loss Level


Hearing loss


Mild to profound

Icon Measure


Battery type


Rechargable

Icon Tinnitus


Standout


Treats tinnitus

What you should know




Costco’s Jabra Enhance Pro 20 stands out for its advanced digital processing and versatile Bluetooth connectivity.


  • The Jabra Enhance Pro 20 is a prescription hearing aid that delivers exceptional sound quality and customization through the Jabra app.

  • This is Costco’s priciest hearing aid, starting at $1,600, but it includes free follow-up care and a three-year warranty.

  • It’s ideal for those with mild to profound hearing loss seeking discreet design and advanced Bluetooth streaming.

  • It’s water and sweat-resistant, making it suitable for active lifestyles.

  • Some of its standout features are a tinnitus management program and a lost device locator.

Pros



LE Audio and Auracast compatible



Remote adjustments and video appointments through the app



Tinnitus management program



Water and sweat-resistant



Custom ear molds available



Direct streaming from Apple and Android devices



Hands-free calls for Apple devices

Cons



The most expensive Costco option



No hands-free calling for Android users

Why we like Jabra Enhance Pro 20 as best receiver-in-canal

Costco’s most expensive prescription option is the Jabra Enhance Pro 20. It’s only available through Costco in-store hearing centers after a professional evaluation and hearing test. Prices start at around $1,600, but costs will vary slightly by state. The Jabra Enhance 20 is the smallest rechargeable device made by Jabra and comes in four colors.

The Jabra Enhance Pro stands out for its advanced digital processing capabilities, which deliver crystal-clear sound quality and an outstanding listening experience in various environments. This hearing aid is custom-programmed to match your personal hearing loss profile, determined with an in-store audiogram. Its combination of small size, cutting-edge technology, ease of use, and versatile features make it our choice for the best RIC hearing aid available at Costco.

All Costco prescription hearing aids come with free follow-up care (including video appointments and remote adjustments), a three-year manufacturer’s warranty, and two-year coverage for unlimited repairs and one-time replacement due to loss or damage. They also include a generous 180-day trial period, giving customers ample time to adjust to their new hearing aids and ensure they meet their needs before making a final commitment.

The Jabra Enhance Pro 20 treats mild to profound hearing loss in individuals ages 12 and up. They’re water- and sweat-resistant with an IP68 rating (submersion is not recommended, but a quick accidental drop in the sink or getting caught in the rain shouldn’t cause damage). Users can utilize the popular Jabra app to make adjustments (like switching between the five listening programs) or for live video appointments and remote adjustments with a hearing professional.

If you suffer from tinnitus, a buzzing or ringing in the ears, the Jabra app has an excellent tinnitus management program with tinnitus masking features, which offers significant relief from the negative impacts of tinnitus by “masking” the tinnitus sounds with more pleasant sounds. (

3

,

4

)

The app also allows you to locate lost devices, a surprisingly rare yet very appreciated feature. As with all prescription hearing devices from Costco, custom-made molds are available for those who cannot find a comfortable fit with the molds that come with the devices.

The Jabra Enhance Pro 20 comes with one portable charger that will fully charge the aids in three hours and provide three full on-the-go charges before needing to be charged again. The aids have about a 24-hour battery life (up to 30 hours), depending on your usage patterns—streaming drains the battery quickly.

Speaking of streaming, these devices come equipped with advanced LE Audio Bluetooth connectivity that directly streams from both Apple and Android devices (a rarity in the hearing aid world) and hands-free calls with Apple devices. Users can share audio with other LE Audio-enabled devices. (

5

)

LE Audio allows for Auracast, an advanced broadcast audio technology designed to stream live audio to unlimited Auracast-equipped devices in public spaces like concert venues, event spaces, and transit stations. This innovation will revolutionize accessibility for hearing aid users by making information and audio more readily available in airports, railway stations, conferences, theaters, and places of worship, reducing stress and enhancing the listening experience. Auracast also simultaneously facilitates streaming in multiple languages and enables shared audio experiences in private settings, ensuring compatibility across different hearing aid brands. (

6

)

Specs
Type Style Prescription/RIC
Degree of hearing loss Mild to profound
Battery type Rechargeable
Price Starting at $1,600
Warranty Three years

Best over-the-counter Costco hearing aids:


Lexie B2 Plus

Lexie B2 Plus

Best over-the-counter Costco hearing aids

Lexie B2 Plus

Lexie B2 Plus, Costco’s only OTC hearing aid, offers affordability and easy self-adjustments for mild to moderate hearing loss.

Key product features



Icon Price


Cost


$999

Icon Options


Style


RIC

Icon Hearing Loss Level


Hearing loss


Mild to moderate

Icon Rechargeable


Battery type


Rechargeable

Icon Tinnitus


Standout


OTC

What you should know




If your hearing loss is mild to moderate and you do not want to go into a store (or live too far away), Costco offers the Lexie B2 hearing aid for online purchase.


  • This is a true self-fitting hearing aid with customizable settings through the Lexie app.

  • As Costco’s lowest-cost hearing aid ($999 per pair), it offers free shipping and a one-year protection plan, making it a budget-friendly choice.

  • It’s ideal for tech-savvy individuals with mild to moderate hearing loss who prefer to manage their own adjustments without professional visits.

  • The Bluetooth connectivity supports iPhone call streaming and in-app adjustments but lacks Android compatibility and music/video streaming optimization.

  • It has a shorter battery life of up to 18 hours and is unsuitable for shower use.

Pros



OTC, so no professional visits are needed



Lowest cost Costco option



Bluetooth for app and iPhone call streaming



In-app hearing test for personalized settings



Six customizable environmental presets



Includes a one-year protection plan



Comes with a one-year care kit (cleaning brushes, extra domes, wax guards, and drying capsules)

Cons



Self-fitting and tuning so susceptible to user error



Shorter battery life (up to 18 hours)



Not optimized to stream music or video



No Android device compatibility



Can’t be worn in the shower

Why we like Lexie B2 Plus as best over-the-counter

If your hearing loss is not severe and you feel comfortable adjusting yourself, you may want to consider Costo’s OTC option, the Lexie B2 Plus.

OTC hearing aids

are showing as much customer satisfaction as professionally-fitted devices in studies. (

9

)

This model is available only online and requires no testing or professional intervention. You can receive some set-up guidance through the app, but you are, for the most part, on your own. When we called our local Costco hearing center we were told this option is only recommended for tech-savvy customers.

It will Bluetooth connect to the Lexie app but doesn’t have streaming capabilities beyond iPhone calls. It’s not compatible with Android devices. In-app adjustments include volume control and muting, treble and bass, microphone directionality, balance, environmental presets, software updates, and video chats with Lexie support.

Lexie has added an optional in-app hearing test to this model, which can customize your settings to your specific hearing needs. You can use the four pre-programmed environmental presets (noisy indoors, outdoors, music, and every day) as they are or fine-tune them to your preferences. You can also create up to 10 more customized presets.

It comes with a portable charging case but has a shorter battery life than the prescription-strength models, with up to 18 hours of use on a single charge. It is water resistant but cannot be worn in the shower, unlike the professional models in this review. It’s meant for those 18 and up with perceived mild to moderate hearing loss.

Specs
Type Style OTC/RIC
Degree of hearing loss Mild to moderate
Battery type Rechargeable
Price $999
Warranty One year

Philips HearLink 9040

Best sound processing Costco hearing aids

Philips HearLink 9040

Phillips HearLink 9040 hearing aids offer AI-assisted sound processing with real-time automatic sound adjustments depending on the environment.

Key product features



Icon Price


Cost


$1,500+

Icon Material


Style


RIC

Icon Hearing Loss Level


Hearing loss


Mild to profound

Icon Rechargeable


Battery life


Rechargable

Icon Tinnitus


Standout


AI technology

What you should know




The Phillips HearLink 9040 hearing aids feature AI technology that optimizes hearing clarity in various environments.


  • AI technology provides real-time sound adjustments, significantly improving clarity and user experience.

  • These hearing aids, starting at $1,500, include advanced sound quality and free follow-up care, making them a strong value.

  • They’re suitable for individuals with mild to profound hearing loss, ages 36 months and up, especially those who benefit from AI-enhanced sound processing.

  • They provide direct streaming from Apple and Android devices.

  • They come with a portable charger for up to 30 hours per charge.

Pros



Remote adjustments and assistance through the app



Wireless streaming and hands-free calls



Water and sweat-resistant



Custom ear molds available

Cons



No hands-free calling for Android users

Why we like Phillips HearLink 9040 as best sound processing

The Phillips HearLink miniRITE treats mild to profound hearing loss in individuals ages 36 months and up, so it’s the only Costo option suitable for children. It features advanced AI technology that automatically adjusts in real-time and learns as you go. AI technology in hearing aids is new and increasingly helpful. (

7

) This model uses SoundProtect technology to automatically detect and reduce annoying background noise like wind or handling noise.

It utilizes the same advanced Bluetooth technology as the Jabra Enhance Pro, streaming directly from Apple and Android devices. The new Phillips HearLink 2 app allows for adjustments (like selecting listening programs) and a live connection with a hearing professional for remote adjustments. The app also includes a tinnitus support program.

The HearLink’s larger size means it’s not as discreet as the Jabra Enhance Pro, but it comes in six color options to match your hair and skin tone. The larger size does allow room for a telecoil.

It comes with a portable charger, which provides three full three-hour charges when fully charged. Run time is approximately 24 hours (up to 30 hours without streaming) per charge. This hearing aid has an IP68 rating, meaning it’s sweat and water-resistant enough to allow for some splashes or brief submersions.

Specs
Type Style Prescription/RIC
Degree of hearing loss Mild to profound
Battery type Rechargeable
Price Starting at $1,500
Warranty Three years

Rexton Bicker CR Li

Best Costco hearing aids for travel

Rexton Bicker CR Li

Rexton BiCore hearing aids are durable and travel-ready, and they are resistant to heat, UV, vibration, impact, and chemicals.

Key product features



Icon Price


Cost


$1,500+

Icon Hearing Aid


Style


RIC

Icon Hearing Loss Level


Hearing loss


Mild to profound

Icon Rechargeable


Battery life


Rechargeable

Icon Dust Resistant


Standout


“Life-proof”

What you should know




Rexton BiCore hearing aids are built for durability, making them ideal for active or accident-prone users.


  • This model provides peace of mind with its life-proof design and two chargers, including a portable charger perfect for travel.

  • They start at $1,500 and come with two chargers and extensive durability features, offering great value for travelers.

  • They’re best for active individuals and those tough on their hearing aids due to their resistance to heat, UV, vibration, impact, and chemicals.

  • Your purchase includes remote adjustments through the Rexton app and direct streaming but lacks hands-free calling for Android users.

  • The rechargeable battery offers up to 28 hours of battery life on a four-hour charge.

Pros



Comes with two chargers (standard and travel)



Remote adjustments through the app



Remote adjustments through the app Direct streaming



“Lifeproof” (water, impact, UV, chemical, heat, and vibration-proof)



Custom ear molds available

Cons



No hands-free calling for Android users



Longest charge time (four hours)

Why we like Rexton BiCore C R-Li as best for travel

Studies show that travel is good for mental health (

8

), and the Rexton BiCore hearing aids are perfect for taking anywhere in the world. They come with two chargers: one you can leave plugged in by your bedside and one you can bring on the go. They take slightly longer to charge than the others in this review (four hours instead of three) and will run for up to 28 hours (24 hours if you’re streaming).

They’re also incredibly durable with their “life-proof” protections. Rexton goes beyond sweat and water resistance and makes its hearing aids heat-, UV-, vibration-, impact-, and chemical-resistant. Hair products won’t harm them, nor will dropping them on a hard floor. This may be your best option if you are very active, accident-prone, or just tough on your belongings.

As with the other apps we’ve discussed, the Rexton app allows for wireless adjustments through the device’s six listening programs or remote connections and adjustments from your hearing professional. The app also includes a tinnitus support feature with sound and notch therapy. This model comes in 10 color options and does not house a telecoil.

Specs
Type Style Prescription/RIC
Degree of hearing loss Mild to profound
Battery type Rechargeable
Price Starting at $1,500
Warranty Three years

How we test hearing aids

We aim to physically test every hearing aid we feature. Our reviews are guided by the insights of professional product testers, who rigorously evaluate across various metrics to provide a full picture of performance. Read our full

hearing aid testing methodology

for more information on our testing process.

Performance (auditory effectiveness)—40%

Performance is top of mind when determining the

best hearing aids

, so we rate its importance higher than any other consideration. We test hearing aids in the following categories:


  • Sound quality

  • Noise reduction

  • Feedback control

  • Programmability and connectivity

Features—30%

Features for both safety and accessibility are of the utmost importance. Hearing aids that align with the latest technology and use-extending features like long battery life get extra points for usefulness. We test for the following:


  • Durability

  • Battery options

  • Hearing loss range

  • Wireless connectivity

  • Water resistance

  • Safety features

Value—20%

Sticker price is only the starting point when determining a hearing aid’s value. That’s why we also look into factors like warranty, lifetime upkeep, and the following:


  • Insurance coverage

  • Financing options

Customer experience—10%

Customers should feel valued and satisfied, from purchasing to customer support interactions. We test these factors personally:


  • Shipping

  • Warranty

  • Customer support

Pros and cons of buying hearing aids from Costco

Pro


  • Cost-effectiveness:

    Costco is known for offering hearing aids at a more affordable price than other retailers and hearing clinics. This affordability makes hearing aids more accessible to a broader range of people.

  • Free hearing tests and follow-up services:

    Costco offers free hearing tests at its in-store hearing centers conducted by licensed hearing aid specialists or audiologists. It also provides free follow-up appointments to adjust and service the hearing aids and a three-year manufacturer’s warranty plus two-year coverage for unlimited repairs and one-time replacement due to loss or damage

  • Convenience:

    For many, shopping for hearing aids while handling other errands at Costco is a significant plus. Costco stores with hearing centers nationwide add to this convenience. It also provides remote adjustments for all hearing aids it sells.

  • Risk-free trial period:

    Customers can take advantage of a generous 180-day trial period, giving them time to adapt to their new hearing aids and ensure they meet their needs before making a final commitment.

Cons


  • Membership:

    You must be a Costco member to purchase any of its hearing aids.

  • Limited brand and model options:

    While Costco offers a selection from several brands, it may not include all the latest models or the full range from each manufacturer. For example, Lexie’s offering is an older, replaced model. This limitation can restrict choices for those seeking specific features or brand preferences.

  • Potential for longer wait times:

    Due to the popularity of Costco’s hearing aid centers, customers might experience longer wait times for appointments for hearing tests, fittings, and follow-up services.

  • Lack of highly personalized care:

    Although Costco employs qualified professionals, the level of personalized care and ongoing support might not match that of private audiology practices, where services are more tailored to individual needs.

  • Insurance considerations:

    Costco does not accept insurance for the purchase of hearing aids.

How much do Costco hearing aids cost?

The OTC option, Lexie B2, costs $999, and the prescription models start at around $1,500. Prices vary somewhat by location; additional costs may be added when ordering custom ear molds or accessories. You must be a Costco member to buy hearing aids from the retailer and to use the complimentary services in the hearing centers. These include:

  • Product demonstrations
  • Hearing tests
  • Follow-up appointments
  • Hearing aid cleanings and checkups
  • Hearing aid adjustments

Membership fees start at $60 annually.

What to consider when shopping for Costco hearing aids

When choosing hearing aids from Costco, several factors can influence your decision. Here are key points to consider to ensure you select the best option for your needs:


  • Hearing loss severity:

    You may consider the OTC option for milder hearing loss. You should go to the hearing center for a professional fitting for more severe cases.

  • Budget:

    The OTC option costs $999. The professional models are not much more expensive, starting at around $1,500.

  • Technology features:

    Advanced features like AI technology, Bluetooth connectivity, and app-based adjustments can enhance your experience. Determine which features are essential for your lifestyle and hearing needs.

  • Battery life:

    Battery life varies among models, although all four options should last an entire day. If you need a very long-lasting performance or plan to stream a lot, you’ll want one of the prescription models.

  • Durability:

    If you lead an active lifestyle or work in challenging environments, consider hearing aids with high durability ratings, such as water, sweat, and impact resistance, like the Rexton.

  • Fit and comfort:

    All Costoco options are RIC-style, but you can order custom ear molds for the prescription models for a specialized, comfortable fit.

  • Maintenance and support:

    The OTC model is self-fitting, although you get some guidance through the Lexie app. The prescription models come with free follow-up care.

  • Trial period and warranty:

    The OTC model has a 45-day trial period and a one-year warranty. The prescription models come with a 180-day trial period, a three-year warranty, and two-year coverage for unlimited repairs and one-time replacement due to loss or damage.

Costco alternatives

Not a Costco member or looking for less expensive options? We like Audien hearing aids as affordable alternatives to Costco devices. They’re available without a prescription and may be purchased online through the

Audien website

. They offer five models in various styles, ranging in price from $99–$489 per pair. OTC hearing devices are meant for mild to moderate perceived hearing loss only and are unsuitable for more severe hearing impairment. They have some limitations, like the lack of Bluetooth connectivity, so they’re suitable for those who want simple, easy-to-use devices without advanced tech features.

We would caution that Costco’s three prescription hearing aid models are fairly limiting, considering there are many more excellent brands out there. Dr. Julie Prutsman, owner and founder of Sound Relief Hearing Centers in Colorado, told us, “Each brand has something slightly different to offer, so you want a hearing professional with access to all those brands.”

Costco may suit those with fairly common or straightforward types of hearing loss, but those experiencing more complicated cases may want to seek care through traditional hearing care centers with access to a wider range of devices.

All Costco hearing aids are RIC-style. If you want more discreet, smaller, in-ear styles, read our roundup of the

best invisible hearing aids

.


FAQs


Does Medicare pay for hearing aids at Costco?



No, Costco does not accept insurance, including


Medicare


, for any of its hearing aids.


Why are Costco hearing aids so inexpensive?



Costco hearing aids are cheaper due to the company’s bulk purchasing power, streamlined supply chain, and membership-based model. These factors allow Costco to offer high-quality hearing aids at lower prices than many traditional hearing care providers.


Are Costco hearing aids good?



Yes, Costco hearing aids are generally well-regarded for their quality and performance. They offer a range of models with advanced features, such as Bluetooth connectivity and AI technology, from reputable brands. Costco also provides excellent follow-up care and support, which enhances the overall value.


What brand of hearing aids are sold at Costco?



Costco sells hearing aids from several well-known brands, including Jabra Enhance, Phillips, Rexton, and Lexie.


Does Costco use audiologists?



Costco employs licensed hearing instrument specialists and audiologists in its in-store hearing centers. These professionals conduct hearing tests, fit and program hearing aids and provide follow-up care to ensure customers receive the best possible service and support.

Our experts


Dr. Raj Dasgupta, MD, FACP, FCCP, FAASM

Quadruple-board certified in pulmonary, sleep, internal, and critical care medicine. An active clinical researcher, Dr. Raj is currently an Associate Professor of Clinical Medicine at the University of California, Riverside School of Medicine, and the Associate Program Director of Internal Medicine Residency at Huntington Health, an affiliate of Cedars Sinai.


Krista Manning

Krista Manning is an accomplished medical copy editor and fact-checker who stands out in the pharmaceutical, health, and wellness domains. With a meticulous eye for detail and a command of medical language, Krista ensures the accuracy and clarity of content. Beyond her professional expertise, Krista is an advocate for mental health awareness. Recognizing the crucial intersection of psychological and physical well-being, she actively contributes to projects that promote mental health awareness within the healthcare narrative. Krista’s commitment extends beyond the pages she edits, emphasizing the holistic nature of health communication.

Lauren Sherman, MS

Lauren Sherman, MS

Fortune Recommends Writer

About Author

Lauren Sherman brings a blend of academic rigor and practical application to her role as a health content expert. Lauren combines deep scientific knowledge with real-world experience gained at National Jewish Health and Children’s Hospital Colorado. She specializes in creating authoritative and engaging content tailored to aging adults, drawing on her extensive research into products and strategies that enhance the quality of life for this demographic.







References

    1. Deafness. WHO.


    2. Zhao, H. et al. (2023). The Effect of Hearing Impairment and Social Participation on Depressive Symptoms in Older Adults: A Cross-Lagged Analysis. Frontiers in Computational Neuroscience. Volume 17.


    3. Tinnitus. National Institute on Deafness and Other Communication Disorders. May 1, 2023.


    4. Sound Therapy. American Tinnitus Association.


    5. Svetlik, J. Bluetooth LE Audio: What is the Next-Gen Standard? What Devices Support It? What HiFi. Oct. 30, 2023.


    6. Dolan, M. How Auracast Broadcast Audio Will Help Those With Hearing Loss. Bluetooth Blog. Oct. 6, 2023.


    7. AI and Hearing Aids—A Balance to Push Possibilities. Audiology World News. Feb. 14, 2024.


    8. The Impact of Travel on Mental Health. Mental Health Association in Delaware. Aug. 1, 2022.


    9. Swanepoel, D.W. et. al. Comparing Hearing Aid Outcomes in Adults Using Over-the-Counter and Hearing Care Professional Service Delivery Models.



      American Journal of Audiology



      . June 1, 2023.

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