June 15, 2024

The association hopes to kickstart the study by the middle of this year and yield initial results by the end of the year, with Frost & Sullivan commissioned to conduct the study.

Speaking to NutraIngredients-Asia, ​Daniel Quek, executive director of AAHSA, said the rationale was to demonstrate to the policymakers that they could include health supplements as part of the wider sustainable healthcare system.

The is especially since there is already plenty evidence showing the health benefits of supplements such as omega-3, magnesium, soluble fibre, vitamin D, K, and calcium.

“Once we have the results, we can get to tell a story to the ASEAN governments and policymakers – that they could include health supplements as part of the bigger sustainable healthcare framework.

“It gives the government a basis to support health supplementation and also helps to grow the industry as well.

“We hope that the local healthcare regimes across ASEAN could take the findings into account and consider plans such as subsiding health supplements for the population. This could also ease healthcare burden,” ​he said.

The plan is inspired by the “Supplements to Savings: Health Care Cost Savings from the Targeted Use of Dietary Supplements 2022 – 2030”.​

This was a study funded by the US Council for Responsible Nutrition (CRN) Foundation and conducted by Frost & Sullivan.

Published in 2022, the report said that dietary supplement regimens could reduce medical costs associated with specific medical conditions. However, only US$59 billion of savings were captured, leaving potentially an additional US$502 billion in savings unrealised.


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